1. Welcome & Who This Is For

    • Soon-to-be site owners

    • CRCs/CRAs transitioning into entrepreneurship

    • Clinicians (MDs, NPs, PAs) curious about site ownership

    • Small site owners afraid to go live or publish

  2. Using Your Lived Experience as a Case Study

    • Sikeston, MO as a research-naïve environment

    • No PIs, no aspiring site owners, no research nonprofits before this work

    • Why your story and your region are powerful assets on LinkedIn

  3. Why LinkedIn Visibility Is a Powerhouse for Site Owners

    • Going live: real face, voice, leadership style, scientific literacy

    • How going live shows: confidence, process, teaching ability, clarity of thought, real-time problem-solving

    • B2B leaders follow people, not logos

  4. Thought Leadership Data (Edelman x LinkedIn)

    • C-suite and decision-maker behavior

    • How one strong piece of content can lead to exploring new services

    • Why weak digital footprint = lost deals, lost partnerships, and no RFP invites

  5. Alisha’s 5-Step Visibility Blueprint

    • Step 1: Proactive – using mentors, grant managers, and tools immediately

    • Step 2: Recognition – being invited onto national platforms (PCORnet webinar)

    • Step 3: Opportunities – tech vendor contracts, collaborations, and high-level rooms

    • Step 4: Funding – moving into the multi-million-dollar grant arena

    • Step 5: Improvise, Rinse, Repeat – learning from flops and iterating

  6. Negative Impact of a Weak LinkedIn Strategy

    • Being eliminated before a single call

    • Not being considered for partnerships

    • Losing time, money, and positioning to competitors who simply post more

  7. What You Should Be Doing on LinkedIn (Baseline Strategy)

    • Go live at least monthly

    • Post educational content 3x/week

    • Weekly LinkedIn newsletter

    • Free PDF/lead magnet to build your own email list

    • Connect intentionally with your ideal avatar (PIs, clinicians, sponsors, etc.)

  8. One Topic → Many Opportunities (COVID-19 Example)

    • Picking one big health topic

    • Turning it into a research question and simple study idea

    • Using it for: posts, newsletters, lives, community education, and a grant concept

  9. Call to Action & Next Steps

    • Pick one topic and run it through the 7-step visibility exercise

    • Apply the 5-Step Visibility Blueprint to your own business

    • Invitation to email/apply for the CSRS Site Ownership Academy

5. Lessons Learned / Key Takeaways 

By the end of this lesson, you’ll understand that:

  • If you don’t publish, you don’t exist to most B2B decision-makers.

  • LinkedIn lives and thought leadership make you memorable, trusted, and fundable.

  • One city, one case study, and one lived experience (like Sikeston, MO) can fuel your entire visibility strategy.

  • Visibility isn’t vanity; it’s a pipeline builder for tech partnerships, grants, and study opportunities.

  • You only need one clear topic and one clear problem you solve to start building authority.

  • You cannot skip Proactive → Recognition → Opportunities → Funding and expect to get paid; the work comes first, the money follows.

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